By Gareth Gilson
Shamrocks fans know what they like—even when it comes to their hats, hoodies, and tees! Cathy Kozina, Fan Experience Coordinator with the club, knows that better than anyone.
“The club definitely has very high standards,” said Kozina. “So, it’s important to maintain that standard of quality through every interaction a fan might have with the Shamrocks; and that includes working with partners who can help us design and produce quality merchandise.”
Greg Wallis, Director of Passion Sports, is that partner for much of the Victoria Shamrock’s merchandise. “When working with the Shamrocks on designs, we make every effort to honour the storied tradition of the team, while keeping the design fresh and edgy. The merchandise needs to have the look, feel, and selection of a pro-franchise, while remaining affordable to every fan.”
Yet, it’s not just the graphics on the outside that matter. “The club could have the greatest team logo in the world, but nobody will want to wear it, if they don’t like the style of the shirt. The Shamrocks do a great job bringing a diverse range of brands, such as Under Armour, Gildan, Bella ladies’ t-shirts and Holloway vintage wear, that provide great value and represent the team in style.”